Developer of ZiffTalk and Click4Advisor 'click-for-talk' platforms launches ZiffLeads, first independent Pay-Per-Phone Call Lead platform, to target partners who want to offer online advertisers, local and national, a more Flexible and Reliable Phone Call Lead generation and measurement product.

PLEASANTON, Calif. - March 17th, 2005 - SPG Solutions, creator of groundbreaking applications ZiffTalk and Click4Advisor in the emerging 'click-for-talk' Internet/Telecom integrated segment, today announced a new application platform, www.ZiffLeads.com, a pioneering Pay-Per-Phone Call Lead system poised to usher in a new era of online performance-based advertising.

With ZiffLeads, partners such as interactive marketers and lead generators, Internet yellow pages, city and shopping guides, and other local search properties, can integrate and manage their own customized Pay-per-Phone Call lead platform quickly and flexibly.

Advertising clients only pay when prospects call through their online advertisements via either provisioned 1-800 numbers or the traditional 'click-for-talk' interface. Similar to the popular pay-per-click model, ZiffLeads is a performance-based service, but is designed for the 15+ million small businesses, service-providers, and big-ticket-item retailers, who ascribe much greater value to getting an interested prospect on the Phone rather than to a Web Page. Indeed, local merchants generally view a Call as much more valuable then a Click, some studies show up to fifteen times (15X) more than a Click.

The ZiffLeads platform is breaking new ground in a number of ways. First, ZiffLeads has built a first-of-its-kind, patent-pending, "Guaranteed Good Leads" technology, which ensures only successfully connected calls are charged to clients. Second, ZiffLeads offers either self or system-managed options so partners have the choice to manage their client's accounting transactions or let the ZiffLeads' system do it. Third, partners can control the Phone Call Lead rates they charge their clients from a global, a category-specific, or an individual client basis, while clients (and partners) can set monthly budgets. Finally, graphic and audio customizations can also be controlled on a global or client basis.

"Our unique expertise and infrastructure in Internet/Telecom merged technologies developed through our thriving ZiffTalk and Click4Advisor platforms allow us to offer this truly revolutionary product that enables our partners to 'Go Live' ultra-quick and super-efficiently with their own custom Pay-Per-Phone Call Lead performance-based advertising platform for their clients." Explains SPG Solutions Founder & CEO Gopesh Kumar.

All account integration and management features are found in ZiffLeads' powerful partner and client web interfaces, which also display in absolute real-time a fully detailed caller activity transaction log.

"ZiffLeads will change Internet-based advertising for local, service-oriented and big-ticket item retailers for the better by offering a performance-based platform with a metric these merchants truly value - the Phone Call - in a way that works for everyone." Kumar concludes. For more details, visit www.ZiffLeads.com.

About SPG Solutions
SPG Solutions, based in Pleasanton, Calif., develops and markets a new generation of application platforms that link the Internet and the Telephone to improve business revenue across the Web. Connecting online and offline client-business interactions, with tracking, reporting and transaction capabilities, SPG Solutions supports over 5,000 clients worldwide with www.ZiffTalk.com (Sales Acquisition Tool for the Last Mile), www.Click4Advisor.com (Empowering the Business of Advice), and now www.ZiffLeads.com (Empowering the Business of Advertising). For more information or a demonstration of the service please visit www.ZiffTalk.com.