Responding to customer demand, ZiffTalk launches companion service geared to substantially disrupt the booming person-2-person (P2P) phone-based Online Advisor market and bring huge benefits to individuals and businesses.

Pleasanton, Calif., July 14th, 2004 - ZiffTalk, previously known as Click4Talk, a leading 'click-for-talk' technology provider, today announced a new application platform, www.Click4Advisor.com, that enables advisors to attract client phone calls via the Internet and charge those clients a pre-set minutely rate.

Since www.zifftalk.com rolled out its initial click-for-talk 'sales acquisition tool' application in December, 2003, enabling businesses to attract and track toll-free incoming calls from prospective clients via the Internet, there has been a steady stream of clients desiring a companion service to allow 'advisors' to charge end users for the incoming call.

Borne out of those requests and with an eye to empower small business individuals, Click4Advisor provides an incredibly affordable and flexible alternative to the high-priced directory service currently dominating the market. Click4Advisor empowers advice-givers of every category, including technical support experts, psychics, astrologers, readers, lawyers, and accountants with the ability to facilitate and promote their advice-giving activities from their own Internet properties.

Advisors can place their Click4Advisor phone-links in their own websites, email campaigns, directories or any other online advertising vehicle. Entrepreneurial-minded advisors can also develop their own niche Advisor Groups with the Click4Advisor service, and bring value by creating their own destination site whereat other advisors can list.

The service is free for advisors to sign up and set up their phone-links. ZiffTalk charges a low telecommunication and service fee only when advisors actually receive calls and earn money. End users also sign up for free. They need only deposit money into their account when they want to access an advisor.

Click4Advisor service is based on the same software infrastructure as ZiffTalk's flagship service, which means the same great speed and 'do-it-yourself' ease of set up and customization.

An extended feature set developed specifically for the Click4Advisor service includes personalized scheduling, busy and unavailable alerts, international calling options, and a full real-time transaction log. Additionally, end users can view advisors' profiles including ratings and feedback before placing a call, can send secure and private emails to potential advisors, and can provide feedback about advisors after completing calls.

As a potentially revolutionary feature, Click4Advisor offers a customized web landing page that enables Advisors who otherwise do not have a website to promote their specific services throughout the Internet. This option allows Advisors to customize their unique Click4Advisor phone link pop-up page URL and use this page as their simple web site, to which they can direct all their online advertising links.

"The introduction of Click4Advisor represents a 'give the people what they want' event and a perfect companion to our flagship application," ZiffTalk's CEO Gopesh Kumar explains. "We're now the only one-stop shop for both the TOLL-FREE sales acquisition click-for-talk application and the PAID advice click-for-talk service." For more details and to register as an Advisor or User visit www.Click4Advisor.com.

About ZiffTalk
ZiffTalk.com, a division of SPG Solutions, based in Pleasanton, Calif., offers a new generation of 'Click for Talk' technology. Enabling live voice communication via the Internet over both PSTN and VoIP, ZiffTalk is employed on websites, directories, and in email and online advertising campaigns to generate revenue, improve sales acquisition, and drive customer conversion and retention. For more information or a demonstration of the service please visit www.Click4Advisor.com or www.zifftalk.com .